Application and judging criteria.

Areas you should focus on:

• The degree of innovation in your marketing strategy
• Export growth achieved and your ability to sustain that growth
• Evidence of sustainable competitive advantage
• Value and contribution of exporting to business expansion
• The overall company commitment to international business

Applications will be judged using the following criteria:

• Quality of the export marketing strategy
  • Quality and scope of your international marketing strategy
  • Innovation in marketing activities and in product/service features
  • Strategies to promote and enhance brand awareness in export markets
• Company infrastructure
  • Resource management
  • Risk management
  • Company planning
  • Business planning
  • Competitive advantage
  • Advanced technology
  • Employment factors
• Sound capital base and solid employment position
  • Substantial net profit
  • Sufficient capital (cash and resources) to support export activity
  • Employment position and impact of export activities over time
• Level and sustainability of export sales
  • Export sales as a proportion of total sales revenue
  • Export sales in terms of value, and year-to-year percentage change in value, over the past three years or since the applicant commenced exporting
  • Total export earnings from major overseas markets.

NOTE: Financial information provided in your application will be used solely for the purpose of judging and will be treated as strictly commercial-in-confidence.

Assistance

Don't know where to start? Stuck for ideas? A consultation service can be provided at no cost if you need assistance in putting your application together.

Contact the Export Awards team to find out how you can avail of this service:

• Telephone +61 7 3224 6517
• or email exportawards@trade.qld.gov.au

Notes

• The decision of the judges is final and applicants have no right to question or challenge any decision of the judging panel.
• Judges reserve the right to not grant awards in any or all categories if applications are not meritorious.
• Due diligence will be conducted on finalists and winners of the Premier of Queensland's Export Awards.
• Financial information provided in applications will be used solely for the purpose of judging and will be treated as strictly commercial-in-confidence.

Last updated 9 April 2012