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Seminars and workshops

Trade and Investment Queensland offers professional development workshops and master classes throughout the year. An overview of the Getting Export Smart program and the Export Master Class can be read below. To find out when these programs are offered in your region, please visit our regional events page.

Our regular programs include:

Further workshops in business skills are offered by the Department of  Employment, Economic Development and Innovation (DEEDI). Browse the list of DEEDI courses available in your region.

Getting Export Smart

Today, across the globe, businesses are facing unprecedented and extraordinary economic circumstances. In tough times exporting might be the right way for your business to reach new markets and to take advantage of global opportunities.  

Getting Export Smart is a practical hands-on export training initiative designed to help Queensland-based companies take up the export challenge in overseas markets. 

Experienced industry and government international export advisors facilitate the workshop series which provides skills in:

  • preparing your business for export and choosing the right partners
  • effectively marketing your business in overseas markets
  • pricing, freight, packaging and payment procedures
  • e-business transactions and online marketing strategies .

The program will also link you to a dedicated client manager and agencies that can assist you to become a successful exporter.

Program modules

Preparing for export

A half-day workshop that provides a framework for export planning including:

  • the export process and how exporting fits into your business
  • the five Cs of exporting - company, country, customer, contact and competitors
  • how to screen and select export markets
  • the importance of market research and doing your homework
  • an introduction to export planning.

Export marketing

A half-day workshop that focuses on how to effectively market your business overseas including:

  • how to review your product or service for marketing
  • how to price your product or service
  • understanding the cultural features of your target market
  • how to select distributors and agents to represent your business
  • legal considerations (IP and contract issues).

Getting it there and getting paid

A full-day workshop that provides practical tips on how to package and ship your products while ensuring payment including:

  • tips on labelling and packaging
  • information on international trading terms
  • selecting a freight forwarder and export documentation
  • tips on financial transactions for exporting.

E-business for exporting

A full-day workshop that shows you how to transact business online and implement effective strategies for internet marketing.

Where and when

Bookings and enquiries

Export Master Class

Master classes provide in-depth information updates for exporters across a range of knowledge areas including best practice export strategies, intellectual property protection, negotiation skills, brand equity and financial strategies for export.

Master classes are delivered by leading practitioners from commerce and industry and are designed to keep exporters at the cutting edge. Exporters across the State will benefit from affordable access to high-level legal / industry expertise they may not otherwise have.

Through these half-day master classes, attendees will hear from some of the State's leading speakers on topics such as:

  • intellectual property
  • pitching to investors, and
  • international trade negotiation skills.

What benefits will Export Master Class provide?

Participating in the master classes will:

  • connect you with export advisors and market specialists from Trade and Investment Queensland's local and overseas networks, along with other local exporters
  • provide you with links into target markets
  • challenge your assumptions and offer strategic options specific to your business circumstances
  • help you to implement strategies focused on achieving sustainable export success.

The Global Brand Equity workshop was an invaluable experience! It equipped me with the skills to self-analyse our brand and to judge our consumers' perceptions more effectively. By being more critical of the design elements of our brand and what they represent, our team has been able to redevelop our vision to one that we are truly proud of!

Claire Corones, Sarina Russo Schools, Australia

Our participation in IP seminar has had huge impact on our business. It helped us understand not only the benefits of one of most important assets- Intellectual Property, but also how to protect it. Participation in the seminar is highly recommended for any business expanding overseas.

Andrew Zachar, NoWet International

Where and when

Bookings and enquiries

Bookings are essential. Register for an Export Master Class near you.

Last reviewed 02 July 2010