Sports business

Overview

Queensland has a global reputation for coordinating and hosting major international events such as the Goodwill Games 2001 and the Gold Coast Indy 300.

Globally competitive capabilities in facilities development and operation, sports goods and services and event management underpin our success in attracting major international events.

As demand for new, state-of-the-art facilities increases, Queensland is well prepared to continue its leadership in the sports business industry.

Historically much of Trade and Investment Queensland's work in the sports business sector has been in the Asian markets. Asia remains a key market. However, emphasis is now on securing opportunities arising from major events throughout the world rather than specific markets.

AISES

The Queensland Government, through Trade and Investment Queensland is now an official partner in the Australian International Sporting Events Secretariat (AISES). AISES is a collaboration between the State Governments of Victoria, New South Wales and Queensland. Through AISES relationships, contacts and initiatives, Queensland sports business companies now have far greater access to the organising committees of the world's major sporting events including the Olympic, Commonwealth and Asian Games, and the FIFA World Cup.

Facilities development and operation

Queensland has world-class expertise and experience across the full spectrum of facilities including arenas, stadia, convention centres, racecourses and performing art theatres throughout Australia and the Asia-Pacific region.

A number of Queensland architects have won both local and international awards for sports and tourism infrastructure. Queensland businesses were also involved in designing and developing operational plans for Olympic Park and Darling Harbour for the Sydney 2000 Olympics and Suncorp Stadium in Brisbane.

Sports goods

Queensland manufacturers produce a wide range of international-standard sporting equipment including boats, yachts and leisure craft, sports clothing, footwear and accessories, sport supplies and merchandise.

Sports services

Sports services in Queensland include training, coaching and education programs for individuals and groups, sports consultancy services and sports tourism such as escorted cycling tours and snorkelling and scuba diving training and trips.

Event management

With event expertise from concept development and planning to execution Queensland companies can deliver integral elements including: costing, risk management, spectator services and operations.

Queensland companies also have expertise in major event assessment and acquisition including designing and managing single and multi-sport events.

Major projects

London 2012 Olympics and Paralympics

Trade and Investment Queensland is investigating remaining opportunities associated with the staging of the London 2012 Olympic Games and Paralympic Games.  Opportunities from the Olympics and Paralympics exist not only in London but across the United Kingdom.

The Queensland Government is working with a number of UK regional development agencies to see how these opportunities could generate economic advantage from the Olympics, just as Queensland did for the Sydney 2000 Olympic Games.

To receive up-to-date information and tenders relating to the Games, please register at CompeteFor - London 2012's official procurement website.

Brazil 2014 FIFA World Cup and 2016 Olympic Games

Latin America offers some major sports business opportunities. Given Queensland's strength in producing construction, infrastructure, architectural design and professional service solutions, the State's firms are well placed to contribute to the success of these events.

Sports Infrastructure

This project targets major opportunities for Queensland firms to supply goods and services for designing, constructing and operating major sporting venues. Sports infrastructure and development projects such as those associated with the 2014 Asian Games, 2014 Commonwealth Games, 2014 FIFA World Cup and 2016 Olympic Games are being targeted.

Useful links

More information

For more information about sports business in Queensland contact Trade and Investment Queensland.

Last reviewed 22 June 2011